Quality website design should be flexible enough to allow for website monetization—but that’s easier said than done. When the need for more income generating ads, links, or banners threatens to skew the established and trusted website design of a site, it can be more than a challenge to strike a balance between monetization and quality design. Here are three things you can try if you ever find yourself in this position.

Content segregation. Ever notice the layout of a Google search result page? After conducting a search Google shows you the results—to the left are the results and their brief descriptions, and to the right…yes, now you recall, huh? To the right of the page are the advertisements for sponsored links and other Google products and services. This is an example of the simplest form of content segregation. The actual web content to one side (preferably the side or space of the page that visitors first lay eyes on or notice, like to the left for Google’s search results) and the ads on the other (again, like how Google presents search results, the ads don’t encumber normal site navigation and prevents the ads from annoying visitors).

Partner site networks. A higher level of content segregation entails that the ads and sponsored links are in an entirely different page from the web content. A step up from that is placing the ads in an entirely different site. You can establish your own advertisement network sites hosting all the ads you want. The advertised link from your actual webpage leads to these networked sites.
SEO and LSI. Search Engine Optimization and Latent Semantic Indexing are ways to optimize web articles for search engines, enabling your site to get both higher search engine rankings and page hit rankings. Plus, since the web articles are what are being tweaked, you get to retain the quality of your entire business website design.